In an interview with Allure magazine, Kylie Jenner let it be known that what people see online about her life isn't how she is in real life. In the August issue she said:
"People think that since we have a reality TV show and I show so much of my life that they know who I am. But on Snapchat I show people what I think they want to see, that's not me. It's a projected image. A brand. I'm not a different person. I just don't show all of me."
"I usually don't show my true personality to the world, because when you open yourself up so much, there's more room for people to say things about you."